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Episode 1 What Evolving Customer Expectations Are Driving Brands and Retailers to Think Differently About Supply Chain?

Retail supply chain convergence will have a profound impact on logistics operations both up and down the supply chain. As retailers become brands (think Costco’s Kirkland brand accounting for 30% of annual revenues) and brands become retailers (think Nike bypassing traditional retail channels and expanding its DTC business), supply chain organizations are being forced into new paradigms that are built on customer expectations and brand value. So what does this mean for our supply chains?

Our guest, Guy Courtin, is a speaker, writer, analyst, and veteran retail supply chain expert. Currently serving as vice president and industry principal for retail at Tecsys, he has held leadership roles at 6 River Systems, Infor Retail and i2 Technologies (now Blue Yonder).

In this episode, we explore how evolving customer expectations are driving brands and retailers to think differently about supply chain.

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Supply Chain Brief